Drip feeding or gradual content release,

is a mechanism that allows the membership content to be made available gradually over some period. This method also means your content can be sold all the time, without having to have a launch where everyone starts at the same time and then a closed membership while the content runs its course.

There several reasons for using this approach

  • Prevent a member from accessing all your content, downloading it then asking for a refund
  • Creating an evergreen membership whose doors are open all the time
  • Controlling the release of material to coincide with webinars or other real world events
  • Avoiding overloading your members with too much information all at once