Characteristics of A Lead Generation Membership Site
A lead generation membership site is one with free regularly updated content, where members must register to get access to the content.
The membership site is free. The revenue comes through email marketing campaigns which result in product purchases.
Rather than trying to upsell on the membership site, the membership site can track the members clicks that indicate interest in specific topics. The contact's profile in ActiveCampaign can be updated and hence the most likely email marketing campaigns can be chosen for that member.
ActiveMember360 supports the Lead Generation membership site using the following features: