Evergreen Drip Feed

Characteristics of an Evergreen Drip Fed Content Membership Site

An Evergreen Drip Fed Content Membership Site is a versatile and popular model for delivering online content. This approach involves creating a library of content that is timeless or “evergreen” and scheduling it to be released gradually to members based on their individual signup dates. This staggered content delivery method ensures that new members have a consistent and structured learning experience, regardless of when they join.

The evergreen nature of the content means that it remains relevant and valuable over long periods, requiring only periodic updates or refreshments to ensure accuracy and freshness. This model is beneficial for site owners because it mitigates the risk associated with membership refunds by preventing members from consuming all the content quickly and then canceling their membership within the refund period.

Content delivery spans anywhere from 4 to 12 weeks, and because there is no official start date, members can sign up at any time. This flexibility makes the membership appealing to a wide audience, allowing individuals to begin their learning journey at their convenience and progress at their own pace.

Monetization Strategy

Monetization for Evergreen Drip Fed Content sites is typically flexible, offering various payment options to accommodate different member preferences. This can include a single upfront payment for access to the entire course duration or segmented payment plans, such as bi-monthly, quarterly, or monthly payments. These payment plans make the content more accessible to a broader audience by spreading the cost over time, while still ensuring that the site generates steady revenue.

Upsell Opportunities

Towards the end of the scheduled content delivery, it becomes crucial to engage members with upsell opportunities to extend their relationship with the site and continue generating revenue. These upsells can take several forms:

  • Next Level Course: Offering a progression to the next level of expertise (e.g., from basic to intermediate, or intermediate to advanced) provides a natural continuation for members looking to deepen their knowledge or skills in the subject area.
  • Maintenance Membership: For members who have completed the initial course, a maintenance membership can offer ongoing access to the content, including any updates or new materials added annually. This type of membership can also include additional perks like discounted event tickets or exclusive webinars, adding value and encouraging long-term engagement.
  • Done For You Service: Recognizing that some members may prefer to have tasks completed for them rather than doing it themselves, offering a “done for you” service related to the course content can cater to this need. This service can be particularly appealing to members who have learned the skills but either lack the time or prefer to outsource the work to experts.

By thoughtfully integrating these upsell opportunities, Evergreen Drip Fed Content sites can not only enhance their value proposition but also create sustainable revenue streams beyond the initial course offering. This approach ensures members remain engaged and invested in the platform, fostering a loyal community around the content.

ActiveMember360 Features

ActiveMember360 support the evergreen drip fed modules using the following features:

  • Automatic member creation
  • Content Protection
  • Gradual Content Release
  • Additional Tag based Content Protection “Only/Not these Tags”